What do these things have in common? They're ubiquitous, everywhere. And you read them -- probably without knowing it. Everyday we're confronted by things, various products, our environs, commuter papers and more, that we read without consciously reading. It's sort of non-reading reading.
Isn't that the beauty of things like reading (like breathing, like walking?) Once you know how to do it, reading just happens automatically, without much fanfare or notice. How many times have you heard yourself use a word or a phrase that you picked up clandestinely through something you didn't even realize you had read? Where do words like 'conjuction', 'selenium', or 'quotient' come from when they're not in your typical vocabulary? I think the truth is that a lot of the non-reading reading we consume comes in the form of advertisements and other messaging that's meant to be discretely inserted one's consciousness. Though it's not a pure form of literature by any means, is it ever bad to keep reading?
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